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Google adwords concept is easy. You create ads that Google shows alongside a keyword search. You give Google keywords that you want to be associated with your product. For example, you sell Disney T-shirts, you might want your ad to show up when people do a search for Disney. Weve all seen these ads that appear to the right of a google search, called sponsored links. These are paid advertisements.

When you create an adwords ad you chose keywords for which your ad will appear and specify the maximum amount youre willing to pay for each click. You only pay when someone clicks on your ad and visits your website.

Now that you know adwords is and excellent way to bring in revenue you need to determine how much you are willing to pay per click (PPC). You can figure this using the following simple formula: Divide your monthly visitors by your monthly sales, then convert that into a percentage by multiplying by 100. Say in a month you get 2000 visitors and sell 500 products each with a gross profit of $50.00. Your conversion ratio would be 2.5%. This means that 2.5% of every 100 people buy your product. Calculate your gross profit for every 100 visitors, 50 X 2.5%=$125.00. In this example you could afford to pay up to $1.25 for a visitor. This is a high amount and you would never have to pay that much.

Your keyword selection is the most important element when using adwords. These are the words when searched for will trigger the appearance of your ad in the search results. Choose these words while thinking what you would search for if you wanted a certain product. Use different spelling variations and plurals of your keywords to get the best results.

When creating your ad use good key words that are attention grabbing, such as free, new, tips and sale. Also explain the advantages of your product. Always have your exact keywords in the title. Use phrases like click here or visit this site to get your buyer to go to your website.

Keep a close eye on your budget, or you will get into trouble. When you have chosen your keywords and maximum cost per click, Google will suggest an amount for your daily budget. Adwords automatically tracks clicks, impressions and click through rates when your ad is up and running.

Adwords can be a fantastic source for new customers at a very low price. Research adwords and you will have a never ending flow of traffic to your website.

To learn more about making money with Google go to the Authors bio.

Denise Damazio

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Want easy invention ideas? Dreaming up new products and inventions is fun, and it can be easy too. Try the following two techniques and soon you'll have a list of new ideas.

Easy Invention Ideas - Start With What's There

One of the easiest ways to create new ideas for inventions is to look at what already exists and find a way to make it better. You can start with things in your own home. These may even be the most marketable ideas - consider how many new kitchen gadgets are sold every year.

Look at the toaster, for example. How could it be improved, replaced, or the need for it eliminated? You could eliminate the need for it if you designed a stove with a toaster built into it. You could replace it with something like a waffle iron. You could improve it by making it faster, perhaps with a combination toasting element and microwave heater.

Look around the room and pick out any item you see. Imagine how it would be if it was bigger, smaller, faster, slower, or different in some way. As I write this, I am looking at a calculator. I would like to be able to talk to it. I could just say, "Mortgage payment, $140,000 loan, fifteen-year amortization, six point five percent interest rate," and it would announce, "$1219.56 per month." With all the latest voice-recognition technology out there, this is possible.

Want an easy way to create a lot of new invention ideas fast? Make a list of everything in your house. Then work your way down the list, thinking of some way to improve or re-invent each item. If nothing comes to mind, move on to the next item on the list after a minute or two.

Easy Invention Ideas - Use What Irritates

What irritates you? Do you hate the way the ice builds up on the edge of your roof? Do you get annoyed with the way the dog slops his water and food all over the kitchen floor? Annoyances and irritating things are not just problems, but excellent opportunities for easy invention ideas.

Suppose you are tired of burning your tongue on hot coffee. What could save you from this irritation? Perhaps a cup with a built-in thermometer that shows green once the coffee has cooled enough? Maybe a cooling device to set a coffee cup in, like a small fan that blows across the coffee when the cup is set on the device?

Annoyed with the necessity of brushing your teeth so often? Maybe there is a Teflon-like coating that could be applied, so food wouldn't stick. If it was anti-bacterial as well, you might avoid plaque even after days without brushing.

Looking at what is around you and imagining small or large improvements is easy. It also isn't too difficult to train yourself to look at problems as opportunities. There are dozens of other techniques that will give you easy invention ideas, but start with these two simple ones and you can have a hundred new ideas today.

Copyright Steve Gillman. For inventions, new product ideas, business ideas, story ideas, political and economic theories, deep thoughts, and a free course on How To Have New Ideas, visit : http://www.999ideas.com.

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